Frequently asked questions
Please have a read through this, let us know if we've missed anything.
What are the costs?
What does it cost to set up?
We work with you and provide full training to get
your app magazine set up ready to go.
It's £499.00 plus VAT and payable only once.
You'll be equipped with all the skills required to publish your community magazine.
How
much is my 'location'?
It's £499.00 plus VAT and payable only once.
You'll be equipped with all the skills required to publish your community magazine.
We only allow 1 Magazzn per 'location' - town,
district, city for example.
Large cities, like London, will be split up but smaller cities like Salisbury (population around 40k) will not.
You can secure your location for an annual franchise license of just £995.00 plus VAT.
How
much is my Monthly Service Subscription?
Large cities, like London, will be split up but smaller cities like Salisbury (population around 40k) will not.
You can secure your location for an annual franchise license of just £995.00 plus VAT.
It's just £79.00 plus VAT per month and pays for
email and chat support, content hosting and push
notifications.
There are no hidden costs. You just pay 1 off Set up and Training, then your Annual Location License and the Monthly Service Ssubscription.
There are no hidden costs. You just pay 1 off Set up and Training, then your Annual Location License and the Monthly Service Ssubscription.
How do I earn revenue?
Advertising
Generate revenue by selling advertising to local
businesses in the form of
image adverts and links.
We'll work with you to recommend a pricing matrix for your Media Pack, but suggest broadly £50 - £200 per month per Advert.
We'll provide Advert artworks and technical specifications.
Sponsorship
We'll work with you to recommend a pricing matrix for your Media Pack, but suggest broadly £50 - £200 per month per Advert.
We'll provide Advert artworks and technical specifications.
Develop relationships with local attractions and
organisations to secure section or
issue wide sponsorship of content.
This might take the form of logos for example, placed on regular items or througout your magazine.
We suggest £100 - £250 per month, or more.
Directory
This might take the form of logos for example, placed on regular items or througout your magazine.
We suggest £100 - £250 per month, or more.
Include local businesses, with maps and directions
in your directory. Upgrade enhanced 'Recommended'
entries and
provide them with messaging/promotional resources.
We pre populate your magazine with 20 potential listings (let us know who if you have a list) - £20 - £50 a month each for example.
Affiliate
Revenue
We pre populate your magazine with 20 potential listings (let us know who if you have a list) - £20 - £50 a month each for example.
We are developing relatinships with 3rd party
affiliates that can provide searcheable and bookable
accommodation, events and travel in your own app.
We've just signed a deal with HotelLook - earn up to 5% of total bookings made via your loacl magazine app!
These pages are by request.
How
can I earn £30k [example]
We've just signed a deal with HotelLook - earn up to 5% of total bookings made via your loacl magazine app!
These pages are by request.
- 10 x adverts at average of £150 per month
- 2 x sponsorship partners at £250 per month
- 20 x enhanced directory at £30 per month
- Affiliate Revenue - up to you!
We'll help you decide your pricing matrix and road map to get to this level as fast as possible.
What skills and resources do I need?
Training
Having been through our Discovery / Demo you will
have seen how easy it is to add content via our
Admin CMS.
We'll provide you with all the training and support you need to get your first issue published, PLUS all the support you need along the way.
What
software do I need?
We'll provide you with all the training and support you need to get your first issue published, PLUS all the support you need along the way.
A reasonably up to date PC or
Apple computer, with internet access and a browser.
It would be handy to have an image editing program too like Photoshop, but if you don't there are plenty of browser based versions (Photopea) that are free and work well. That's it!
It will also be difficult to test your magazine without a reasonably up to date mobile phone too, but any Android or IOS based device will be fine.
The admin CMS (Content Management System) Magazzn uses to add content and messaging is mobile friendly too.
What
skills and/or experience do I need?
It would be handy to have an image editing program too like Photoshop, but if you don't there are plenty of browser based versions (Photopea) that are free and work well. That's it!
It will also be difficult to test your magazine without a reasonably up to date mobile phone too, but any Android or IOS based device will be fine.
The admin CMS (Content Management System) Magazzn uses to add content and messaging is mobile friendly too.
If you have got this far you've probably decided
publishing your own local community magazine app is
an option for you - so you likely already have
thought through some of this.
If you can confidently publish content to LinkedIn or a blog, or have experience with websites like Wix or SquareSpace or WordPress you are already well equiped.
You won't ever need to 'code' anything, but writing short form articles and basic image editing (cropping and sizing images for example) would be the basic skills in terms of content.
If you can confidently publish content to LinkedIn or a blog, or have experience with websites like Wix or SquareSpace or WordPress you are already well equiped.
You won't ever need to 'code' anything, but writing short form articles and basic image editing (cropping and sizing images for example) would be the basic skills in terms of content.
About content
How often should I publish my local magazine?
As often as you like - but we'd recommend 1 per
month minimum, with weekly updates like adding
new
articles, event or offer notifications.
What
length should each article be?
There's no technical limit - but we're on mobile
so
we would recommend usually 4-500 words.
Make sure you include at least 1 image/video.
What
content should I include?
Make sure you include at least 1 image/video.
You are best placed to understand your location
and what else is available across print, social
and digital - and this may well influence what
type of content you want to include.
We'd definitely suggest setting out an editorial plan to provide you with a framework each month. You can always add and adjust as you go. Sample Editorial Plan for X Town
1. Frequency
Monthly, publishing date 1st weekend of each month.
2. Cover
Image to reflect lead content, headlines of lead articles PLUS regular features, lead sponsor branding.
3. Letter from the Editor
Talk about the lead articles, any sponsor mentions, general overview of what’s in the issue and what to look forward to. Also include any shout outs for future issues, content requests etc.
4. Lead articles (2 - 4) about local issues or opinions.
These should be between 500 - 700 words, and include images and video. Content can be written in-house, as well as provided by regular contributors or third party providers (syndicated content).
5. Regular features (500 words approx).
Create a list of regular articles you will use each month - here are some examples;
a. 'A Few Words With … ' - short formatted Q&A featuring a local independent business, same questions each time.
b. 'Local Hero' - feature someone who is making a significant contribution to the community.
c. 'Unpopular Opinion' - nothing like saying something (slightly) controversial.
d. General Interest - articles of general interest, PR from partners.
Using
AI like ChatBGT for content
We'd definitely suggest setting out an editorial plan to provide you with a framework each month. You can always add and adjust as you go. Sample Editorial Plan for X Town
1. Frequency
Monthly, publishing date 1st weekend of each month.
2. Cover
Image to reflect lead content, headlines of lead articles PLUS regular features, lead sponsor branding.
3. Letter from the Editor
Talk about the lead articles, any sponsor mentions, general overview of what’s in the issue and what to look forward to. Also include any shout outs for future issues, content requests etc.
4. Lead articles (2 - 4) about local issues or opinions.
These should be between 500 - 700 words, and include images and video. Content can be written in-house, as well as provided by regular contributors or third party providers (syndicated content).
5. Regular features (500 words approx).
Create a list of regular articles you will use each month - here are some examples;
a. 'A Few Words With … ' - short formatted Q&A featuring a local independent business, same questions each time.
b. 'Local Hero' - feature someone who is making a significant contribution to the community.
c. 'Unpopular Opinion' - nothing like saying something (slightly) controversial.
d. General Interest - articles of general interest, PR from partners.
You can use 3rd party
external resources like ChatGBT to generate
content.
It's definitely advisable to rewrite the content, checking any facts and making sure you have the rights to publish.
Using
Syndicated Content Providers
It's definitely advisable to rewrite the content, checking any facts and making sure you have the rights to publish.
We'll show you how you can use 3rd party
external resources for syndicated content - like
recipes, gardening tips and more.
We can provide content by request - please ask us what is available.
Working
with images
We can provide content by request - please ask us what is available.
Creating you own images presents no copyright
problems, just ensure you are saving them
optimised for web.
Dont't forget your subscribers will be downloading any image to see it, so ensure it's optimised.
If you are using third party images from other sources, you MUST ensure you have the right to use them. It is your responsibility.
Generally, it's good practice to give credit, either on the page, or with reference and links on the IMPRINT page for example.
Apart from working with illustrators and photographers, you can of course also use some of the AI generated sources, or some of the web resources like Adobe Images, Stock Photos or a free resource like PEXELS. Again - always make sure you comply with copyright laws, and give credit where it's due. NEVER JUST COPY AN IMAGE FROM THE INTERNET AND USE IT!
Dont't forget your subscribers will be downloading any image to see it, so ensure it's optimised.
If you are using third party images from other sources, you MUST ensure you have the right to use them. It is your responsibility.
Generally, it's good practice to give credit, either on the page, or with reference and links on the IMPRINT page for example.
Apart from working with illustrators and photographers, you can of course also use some of the AI generated sources, or some of the web resources like Adobe Images, Stock Photos or a free resource like PEXELS. Again - always make sure you comply with copyright laws, and give credit where it's due. NEVER JUST COPY AN IMAGE FROM THE INTERNET AND USE IT!
Distributing your magazine
How will people find my Magazzn app?
There are multiple ways to distribute your Local
magazine;
Do
my readers have to 'Sign Up' or Pay?
- Share the QR code/short link across Social Networks
- Ask your commerical/content partners to share QR/Short links
- Print Point of Sale and display these in and around local business touchpoints
- Print and distribute single sheet promotion leaflets
- Posts on Social Media
- Facebook/Google Advertising
- Attend and promote at local levents
- Work with tourism partners, sharing content
- Member Get Member strategy - encourage in app sharing etc
No!
It's the short but true
answer. We never scrape any personal
information
from your readers/subscribers.
Yes. There's a library of artwork for A4, A3 etc
you
can adapt - with the QR already in place.
Book your Discovery/Demo now!
Start with a short 'No obligation' Demo - click the link and pick your time to suit you!